StrengthS:
-own money to start business (co tu masz na mysli? own capital invested in the business? (an alignment of owner/operator's interests?)
-high quality of services (is this a proven strength?)
-(swift)reaction to changes in environment and people requirements
-highLY - qualified staff
-close PROXIMITY TO hotel (will guests be your clients? do you have an arrangement with hotel to promote your services?
Weaknesses
-starting (launching?) a new business venture (lack of experience? why exactly is this a weakness?
-lack of experience (managing? running?) a business (is this a lack of industry experience or managing/running a business venture?)
-possibilitY of mistaken assessment of demand (isn't this more a risk/threat than a weakness?
-high staff turnover business? is retaining staff difficult?
Opportunities
-lack of alternative forms of leisure/recreational facilities in the immediate area
-popularization of healthy lifestyle
-lack of competitors in the immediate area
Threats
-possibility of entry of competitors
-growth of indispensable???? (nie wiem co to znaczy) payment
-growth of unemployment (less discretionary income?)
-lack of customer's attachment to new business
You haven't said much about location - who are you attracting? business people? Is the setting downtown or suburban? is parking important? what about access on weekends?
What about financing for equipment? bank loans? Is financing fixed or variable? Can owner get caught in a credit squeeze?