The other day I heard this ad on the radio. Can't remember what the ad was for, but the guy's name was Les and he's talking to his girlfriend:
Les: We've been seeing each other for a while now; I think we should take it to the next level.
Girlfriend: Oh Les, do you think we should? Really? Oh Les...
An older lady eavesdropping on them: A young girl like you should never settle for Les.
And then there is the rest of the ad for whatever it is they want you to buy.
Les - less (play on words)