Buzz marketing is looking for volunteers who 'knows' (knows to czas odnoszacy sie do 3os l.poj - a volunteers-to l. mnoga-prosze poprawic) a product. Next,
they WILL travel ALL over the world and advertise it.
People buy 'sth' (prosze nie uzywac takiech slow- w calosci - something) more
willingly if 'sb' (a to co? - somebody- to prosze tak napisac) convinceS (dlatego, ze somebody to he/she- a to jest 3 os.l. poj - prosze sobie przypomniec koncowki czasownikow) them.
'Kahn' (a kto to jest? - jakas nowa osoba- trzeba napisac) says that "buzzing isn't really new.
...of marketing buzz to reach (reach jest ok) 'to' (niepotr) everybody.
"Mavens", "influencers" or "early adopters" are the people who set
cultural trends in A natural way. They have to show they know what they
ARE talkING about.
Procter&Gamble persuaded 'himself' (ale P & G to jest firma- nie jedna osoba - tutaj themselves) that word-of-mouth is a powerful thing. It made a quarter OF A million teens 'to' niepotr) buy a toothpaste.
'There was made a test' (to nie jest gramatycznie - lepiej...A test conducted by...) CNW Marketing Research found that nowadays buzz marketing is very important to establishments.
Well, most of the money spent on recommending is wastED. People do many things under THE influence of public opinion.
Buzz agents sell products not always with effect - tutaj w tym zdaniu brakuje czegos....
'It' (lepiej THIS) was confirmed by researches 'undertaken/conducted/researched by) Professor David Bell. He was looking into 'shopping online' (zla kol slow online shopping).
Buzz marketing must be thought over because the abuse of it doesn't bring THE expected effects. - cos nie rozumiem tego zdania.
People will become resistant TO IT because it will start TO irritate them.
'Fader' (a kim on jest? twoim znajomym?) says it is necessary to create a strategy when a new product is introduced (into the market)
If companies think only about buzz marketing that is nothing more than one of many elements of strategy they 'don't' (zle slowo - tutaj WILL NOT) sell their producTS.
WHEN creating A strategy it is necessary to answer the FOLLOWING questions:
1) Are we entering/breaking into the market quickly or slowly
2) 'at the beginning the price will be high or low' (to ma byc pytanie...zacznij At the beginning WILL the price...)
3) ARE we GOING TO advertise 'are' (zle slowo - tutaj OUR) products quickly or slowly
People try sOMETHING for the first time if they know OF THE experience of their 'acquaintences' (to slowo tutaj nie pasuje - lepiej friends). Later customers buy sOMETHING again if they HAD enjoyed it THE first time