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Strike a balance between rational and emotional appeal in ads.

Making anyone ad is an advanced process. One of question which marketers should asked themselves is what combination of rational and emotional appeal they should use to make ad perfect.

In literature there are saying that, the perfect situation for fashion campaigns is than, when ad has high level of emotional appeal (there are high level of commitment, too). We can see that almost in every clothing ad - they are saying to us: buy t-shirt - you will be better than others; buy jeans - you will look like celebrity; buy ... - you will ... . People are reacting emotional for fashion ads, as in shopping case too. The want to look perfect, for themselves, for everybody around. That's why in fashion ads it's so important to create positive aura and make specific, other climate. Because new cloth is equal to better mood.

So fashion campaigns should be very emotional, provoke to talk about them, break stereotypes, offer consumers something new and fresh. It can be an explanation, why in ads is so many sexuality, religion, politics. Because everyone talks about that, and everyone has different opinion about it.

As we can see on graph near emotional ads are the most effective. So in this case marketers has facilitated task. Because if consumers better accepts this type of ads, then others, they just should create perfect, emotional ad. It's not easy task to create campaign which involves really consumers emotions. Good example of brand, which is working emotionally in campaigns is Nike with omnipresent sentence 'success in sport' - advertising clothes, sponsoring events, charity.

Strike a balance between rational and emotional appeal in 'ads' (napisz w calosci).

(gdzie napisalam 'tu cos brakuje' to brakuje przedimkow, ktore powinnienes juz dobrze znac. Ja nie bede je wklejala, bo TY sie wtedy nigdy ich nie nauczysz. Powtorz ich sobie.

Making 'anyone ad' (tego nie rozumiem) is an advanced process. One of (tu cos brakuje) question (tu ma byc l. mn) which (tu cos brakuje) marketers should 'asked' (zly czas, ma byc teraz) themselves is what combination of rational and emotional appeal they should use to make (tu cos brakuje) ad perfect.
In literature 'there' (zle slowo, a kto to jest tym 'they' jazyc znani, respektowani ludzie, czy kolega z podworka)' are saying that(,) (po co tu przecinek) the perfect situation for fashion campaigns is 'than' (nie rozumiem uzytego slowa tutaj, dlaczego?), when (tu cos brakuje) ad has (tu cos brakuje) high level of emotional appeal (there are high 'level' (ale 'are' to l. mnoga, dlaczego 'level-l.poj?)of commitment, too). We can see that almost in every
clothing ad - 'they' (kto to niby jest tym 'they'?) are saying to us: buy (tu cos brakuje) t-shirt - you will be better than others; buy (tu cos brakuje) jeans - you will look like (tu cos brakuje) celebrity; buy ... - you
will ... . people are reacting 'emotional' (zla czesc mowy) 'for' (zle slowo) fashion ads, 'as in shopping case too' (nie rozumiem jak to sie laczy w zdaniu). 'The' (ortog) want to look perfect, for themselves, for everybody around. That's why in fashion ads it's so important to create (tu cos brakuje)positive aura and make (tu cos brakuje) specific, 'other climate' (tego nie rozumiem). Because new 'cloth' (zle slowo - cloth to jest 'material-po polsku) is equal to (tu cos brakuje) better mood.
So fashion campaigns should be very emotional, provoke 'to talk' (zle - popraw) about them, break (tu cos brakuje) stereotypes, offer consumers something new and fresh. It can be an explanation, why in (tu cos brakuje) ads THERE is so 'many' (zle slowo) sexuality, religion, politics. Because everyone talks about that, and everyone has (tu cos brakuje) different opinion about it.
As we can see on (tu cos brakuje) graph 'near' (nie rozumiem tego slowa tutaj) emotional ads are the most effective. So in this case marketers 'has' (ale przeciez napisales 'marketeers' l. mnoga, dlaczego 'has?) facilitated (tu cos brakuje) task. Because if consumers better 'accepts' (ale consumers to l. mnoga, dlaczego 'accepts'?) this type of ads, 'then' (zle slowo) others, they just should create(tu cos brakuje) perfect, emotional ad. It's not (tu cos brakuje) easy task to create (tu cos brakuje) campaign which involves 'really' (zle czesc mowy) consumers emotions. (tu cos brakuje) Good example of (tu cos brakuje) brand, which is working emotionally in campaigns is Nike with omnipresent sentence 'success in sport' - advertising clothes, sponsoring events, (tu cos brakuje) charity.