Another weapon many travel providers are likely to deploy are lowest-price guarantees. These are designed to persuade people that it is not worth looking any further for a better online deal. Inter-Continental, one of the world's biggest hotel chains and the owner of Crowne Plaza and Holiday Inn, claims to be the first hotel company to have introduced a price guarantee for every room booked through its own websites: if a lower rate can be found on the internet for the same accomodation on the same date, it will honour the lower rate and also give a 10% discount